You can make money on TikTok in these simple ways:
- Creator Fund: Get paid based on your video views
- Brand deals: Work with brands and earn for promotions
- Affiliate marketing: Share links and earn a commission on sales
- Sell your own product: Promote your product directly to your audience
- Live gifts: Receive virtual gifts during live streams
- TikTok Shop: Sell products directly on TikTok
These are the most common ways creators in the US are making money right now.
TikTok Creator Fund
Here’s the deal. The TikTok Creator Fund is a program that pays you for your video views. To qualify, you need to be 18+, have at least 10,000 followers, and get around 100,000 views in the last 30 days. Once you’re in, your earnings depend on how many views and engagement your videos get. The pay per view is low, so it works best if your content gets consistent, high traffic.
Brand Deals
This is where most creators make real money. Brands pay you to promote their product or service in your videos because you already have an audience they want to reach. You can get paid based on your followers, views, or engagement rate. For example, a small creator might get paid to showcase a product in a short video and share an honest review. The better your content performs, the more brands are willing to pay.
Affiliate Marketing
This is one of the easiest ways to start. You simply share a product link, and when someone buys through your link, you earn a commission. You don’t need your own product for this. Just pick something relevant to your content and recommend it in your videos or bio. It’s beginner-friendly and works well even with a small audience if people trust your recommendations.
Sell Your Own Product
Selling your own product lets you keep full control and earn directly from your audience. This can be anything digital, like an e-book or course, or a physical product, like merch. For example, if you make custom T-shirts, you can showcase them in your TikTok videos and link to where people can buy them. This method works best if your content matches your product and your audience trusts you.
Live Gifts & Donations
When you go live on TikTok, viewers can send you virtual gifts using TikTok coins. Each gift has a value, and you can convert these gifts into real money. The more engaging and interactive your live sessions are, the more gifts you’re likely to receive. Even small creators can earn consistently if they connect well with their audience during live streams.
TikTok Shop
TikTok Shop lets you sell products directly on the platform, so viewers can buy without leaving the app. It’s trending in the US because it makes shopping fast and easy, and creators can earn commissions or sell their own products. If your content naturally showcases your products, this method can turn your audience into buyers quickly.
Take Action Now
You’ve seen the main ways to make money on TikTok. The easiest way to start? Pick one method, set it up today, and stay consistent. Remember, even small steps add up fast—so stop waiting and get moving!